www.subconsciousguidance.com.au


Logo and brand identity design for an australian based self development business specialising in hypnosis and subconscious transformation techniques.

The brief was a logo and brand that felt clean and minimal, yet authentic and raw. The client was inspired by lino carving textures, which resonated with the brands process being unique to each client, rather than a ‘one size fits all’ approach.

The brands intention was to create a feeling of both depth and calm, without leaning too far towards common new age self help brands. subconscious guidance features a combination of soft edge flowing fonts, a rich colour palette and grainy icon designs. The result is a design that feels both modern and luxe but still grounded and rugged.

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